How to Create Better Hooks in Your Video Content

Hooks are one of the most important parts of the videos.

It’s the part of the video where you are selling your idea.

Here are some examples of good hooks:

- Save time and money with [product]

- Here’s how to get [value proposition]

- How to get X in just 10 minutes

- Instead of doing [worse alternative], try this:

- Stop doing [worse alternative]. Try [product]:

As you can see, a hook instantly draws you in and gets your attention and you most likely want to know more.

People have limited attention spans, especially on social media platforms, so keeping your hooks concise and to the point is the 🔑

You need to be clear on what your audience will get by watching your video.

The human brain is wired to respond to novelty and intrigue, and hooks leverage this innate tendency.

They create a sense of anticipation, making the audience curious about what lies ahead.

Moreover, hooks serve as a promise to the audience – a promise that their investment of time will be rewarded with value.

In a world where attention is a scarce commodity, a strong hook is not just a luxury; it is a necessity for any content creator striving to make an impact.

Focus on the right hooks!

Right now I am taking on 3 more clients into my agency. If you are a coach, creator or maybe an agency that wants to outsource the post-production or YouTube services, message me and let’s talk!