Every video you see on YouTube is a VSL!

VSL = Video Sales Letter

Iman Gadzhi, Ali Abdaal, Jordan Welch, all of these YouTubers are trying to SELL you on something.

Even though 99% of people don’t realize this, it’s important to know this if you want to increase your watch time, views and ultimately sales through your content.

But how can you apply the secret that all these YouTubers know?

If you want to drive more revenue through your videos, you need to follow these 4 steps:

🪝Attention Grabbing Hook

Your hook needs to be strong enough to catch people’s interest right away. You have to set the tone and make sure your curiosity is on point.

Example of a good hook: “Have you ever wondered how average people are making millions of dollars a month with a simple 3 step system”.

🚩Identification of a Problem

Once you have their attention it’s time to present them with the main problem. It’s important to describe the pain points and share your story on how you solve this problem for yourself. Storytelling is the main part here because you are connecting directly with your audience.

📦Presentation of Solutions and Benefits

Now it’s time to make sure your prospects imagine what their desire is and you need to show them the bridge between their desires and themselves. The bridge is solution that connects those two together.

💵 Social Proof

Now that you have attention, you presented them the problems and solutions you need to back those claims up with a solid social proof. Sharing testimonials, client results and showing why you are the person they should listen to is the key!

📈CTA

Call to action should be fast and straight to the point. Make sure it’s either directing your viewers to a website or an offer or simply asking people to subscribe to your channel.

With these tips, every video that you post will generate more views, engagement and clients for your business.