Sam Sulek went from 8,000 subscribers to 2 million in 11 months.

Let’s break down his content strategy 🔽

Sam is a fitness influencer that posts very simple and raw uncut content on his YouTube channel.

But what is so different about him?

- His content is raw with minimal editing.

- He is just another average gym influencer.

- He is documenting a normal day-to-day life.

The answer is really simple.

Sam's authenticity and honesty is what makes him a really great creator to watch.

The way he delivers his content is quite interesting and simple.

Every single video from Sam is raw, intimate and he makes his content really relatable to an average viewer.

People can relate to him, even though he is this big and intimidating person at the first glance.

On YouTube, everyone is trying so hard to make content with highly edited videos and over the top production.

That’s why Sam sticks out with his type of content, he is being real, authentic, raw and most importantly he is sharing his day to day life making him more relatable, authentic and that is what makes him so different as a creator.

Being genuine, providing real value and creating authentic content is the best content strategy!